The 7 Best Free Shopify Themes for Beginners in 2026 (Tested & Reviewed)

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Finding the best free Shopify themes can feel like searching for treasure in a massive catalog. With over a dozen free options in the official store—and hundreds of paid alternatives tempting you—how do you know which free Shopify themes are actually worth your time? After 14 years of building over 800 Shopify stores, I’ve tested … Read more

How to Choose a Shopify Theme: 8 Essential Tips for Finding Your Perfect Match

how to choose a Shopify theme, a cartoon image of a man searching for a shopify theme on the shopify theme store using a laptop computer.

Figuring out how to choose a Shopify theme can feel overwhelming when you’re staring at hundreds of options. Some look beautiful but load slowly. Others seem feature-packed but cost more than your monthly rent. And a few look perfect until you realize they don’t work well on mobile. I’ve helped build over 800 Shopify stores … Read more

How to Start a Shopify Store in 2026: A Complete 10-Step Guide for Beginners

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Learning how to start a Shopify store is one of the most practical first steps you can take toward building an online business. If you’ve been researching e-commerce platforms, you’ve probably noticed that Shopify keeps coming up—and for good reason. After 14 years in ecommerce and helping build over 800 online stores, I can tell … Read more

How to Name an Online Store: 10 Tips for Choosing a Name You Won’t Regret

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Figuring out how to name an online store feels like it should be simple. It’s just a name, right? But then you sit down to actually choose one, and suddenly everything feels wrong. Too generic. Too weird. Already taken. Doesn’t look right when you type it out. I’ve been through this process hundreds of times—not … Read more